02 — The archive
Campaigns, identities, platforms and films — a selection of the impressions we've left behind.
Branding · 2026 · Identity · Packaging · Retail
A heritage chai brand reimagined as a modern ritual — identity, packaging and retail presence built to make the daily cup feel like a ceremony.
Campaign · 2026 · Launch · OOH · Film
India's EV launch that refused to whisper — an integrated campaign across film, OOH and digital that made an electric scooter feel like a movement.
Digital · 2025 · Product · Web · Motion
A classical-meets-streaming platform designed to make centuries of Indian music feel native to the scroll generation.
Print · 2025 · Packaging · Print · Art Direction
Packaging that put the farm back on the front — a full print program for an organic brand tired of looking synthetic.
Digital · 2025 · Web Platform · UX · Design System
A challenger bank's digital front door — a design system and marketing platform that made finance feel human.
Campaign · 2025 · Integrated · OOH · Social
Turning a literature festival into a city-wide obsession — OOH, social and guerrilla moments that made reading feel rebellious.
Social · 2024 · Content Engine · Social · Memes that convert
An always-on content engine that turned a streaming service into the most quoted brand on Indian social.
Film · 2024 · Brand Film · B2B · Story
A century-old mill's story told in four minutes — a brand film that turned B2B buyers into believers.