2025 — Digital
Nexfin Bank
Nexfin · Web Platform · UX · Design System
A challenger bank's digital front door — a design system and marketing platform that made finance feel human.
01The challenge
Nexfin's product was genuinely better; their website read like every legacy bank's. Trust and conversion both lagged.
02The approach
We rebuilt the platform on a modular design system — warm photography, plain-language product pages and comparison tools that respected the user's intelligence over the bank's ego.
03The outcome
Account signups through the site rose 68%. The design system now ships across product, marketing and internal tools.