2025 — Print
Terra Organics
Terra Foods · Packaging · Print · Art Direction
Packaging that put the farm back on the front — a full print program for an organic brand tired of looking synthetic.
01The challenge
Terra's products were genuinely organic, but the packaging screamed mass-market. Shelf presence was costing them premium positioning.
02The approach
Uncoated stocks, honest typography and a color system pulled straight from the soil. Every pack carries the farm's name and harvest window — traceability as a design feature, not fine print.
03The outcome
Distribution expanded to 400+ premium stores. Buyers cited the packaging as the deciding factor in two national retail pitches.