2024 — Social
Orbit
Orbit OTT · Content Engine · Social · Memes that convert
An always-on content engine that turned a streaming service into the most quoted brand on Indian social.
01The challenge
Orbit had content; it didn't have a voice. Every OTT brand was posting trailers — nobody was building a personality.
02The approach
We built a meme-native content engine with a strict voice guide — reactive formats within hours of cultural moments, serialized community rituals, and zero trailer-only posts.
03The outcome
Followers tripled in ten months. Engagement rates ran 4x the category average — and the format was later copied by two competitors (flattering, allegedly).